For this project, we launched a joint advertising campaign on TikTok and Facebook to leverage both platforms and reach a wide range of audiences. The goal was to increase sales while optimising the cost per acquisition (CPA). By using short and engaging videos on TikTok and visual ads on Facebook, we were able to maximise interaction and reach a diverse audience. The campaigns were continuously monitored and optimised, resulting in £21,876.32 in sales. A/B testing on creatives and audiences helped improve ad performance over time.