This advertising campaign on TikTok achieved an exceptional CTR of 4.53%, demonstrating the effectiveness of the creative assets and targeting strategy. We used dynamic videos and optimised the timing of ad placements to maximise engagement. The project also benefited from in-depth A/B testing to identify the highest-performing elements of the ads, allowing us to refine the strategy over time. In addition to the high CTR, the campaign contributed to a notable increase in sales and enhanced brand visibility on a rapidly growing platform. The campaign's performance highlights the importance of real-time analysis to adjust and improve results.